MYSURU: Music video Shwasa connects medicine and the visual arts to create awareness about the consumption of tobacco and its ill-effects.
Mysuru film enthusiasts and medicos got together for this social cause to mark World No Tobacco Day on May 31. It is to prevent consumption of various tobacco products and its effect on public health and the environment. Prevention of addiction to smoking is a major concern.
Director Kishore Kubrick to ld TOI, “The narration talks metaphorically and gives a statement about his smoking addiction and its effect on happiness. He gradually starts to preach about possible damage due to smoking. He tries to make smokers come out of the darkness to the light of consciousness to quit smoking. At the end, narrator reveals that he himself is a victim of tobacco addiction.”
Kishore stressed that the visual narration is in three different perspectives – house arrest, hospital arrest and confession to his own Shwasa (lungs). Visually, it’s a transition from darkness to light.
The lyrics are by young writer BM Praveem, actor is Manju S Narasappa, music by Kishore Mysuru, art direction by Ashok Rajashekar, lighting designed by Mahesh Kallatthi and cinematography by R Nagarjun. The team created the video under the leadership of Dr Mudassir Azeez Khan, head, Department of Community Medicine, Mysore Medical College and Research Institute.
The video will be officially launched at the World No Tobacco Day programme
at Kalamandira. MMC & RI dean and Director B Krishnamurthy will be the chief guest and actor Dhananjay will be a guest at the event.