Govt will hardsell Dasara with a permanent fest logo

Jul 6, 2017

Mysuru: The over four-century-old Mysuru Dasara will have a permanent logo depicting maharaja Nalwadi Krishnaraja Wadiyar.

District minister H C Mahadevappa announced this here on Tuesday, while setting the ball rolling for the Dasara celebrations by holding a preliminary meeting with senior officials and assigning them responsibilities. Though Dasara is being celebrated for the last four centuries in Mysuru, the government is now moving to brand the celebrations. It has asked the officials to design a permanent logo to brand the festivities which the city hosts annually during September-October.

Every year, the authorities change the Dasara logo. During the meeting with district officials headed by DC D Randeep, the authorities asked the minister about the look and feel of this year’s logo. Expressing his resentment to the frequently changing logo, Mahadevappa directed the DC to come out with a standard logo depicting maharaja Nalwadi Krishnaraja Wadiyar. Many officials and mediapersons welcomed the decision.

“Having a permanent logo will help us brand the Dasara,” Mahadevappa said, calling upon the district agencies, including corporation, Muda and PWD, to complete the works well before the start of Dasara.

Grand celebrations planned

Randeep, who has been promoting tourism in the city, is focusing on Dasara festivities after the success of International Day of Yoga celebrations. He has implemented several tourist-friendly measures like changing the illumination timings of Mysuru Palace, opening of additional ticket counters at three more gates leading to the monument, and hosting an year-end tourism festival to attract tourists.

He requested the minister to ensure hosting a grand Naada Habba right from the time of the arrival of Dasara elephants. He also suggested the minister to invite cultural troupes from across India and abroad. The tourism department must take up the responsibility to promote Dasara by publicizing the event on a global platform, he said. H P Janardhan, deputy director of tourism department, requested the minister to start online booking of gold cards so that the foreigners can plan their travel plans well in advance and witness Dasara.